Cognitive Health
The body and mind have never been more closely connected in the eye of the consumer. Whether looking to sustain focus, beat stress, or fall asleep, health seekers are wising up to the fact nutrition is a key modulator of cognitive health. Mushrooms, herbals, biotics, and CBD are the categories causing a buzz in both the academic and marketing worlds. In this digital event, we speak to industry experts and thought leaders to discover what the latest research is revealing, what health concerns the industry can tap into, what ingredients are front of mind for the consumer, and how to cater to their demands with effective innovation.
Tuesday 15th October
15:00 - 16:30 CET
Tracking the Trends in Cognitive and Mental Health
In this presentation, Grégory will provide up-to-date market stats related to the cognitive and mental health supplement market. He will outline some of the key ingredients, suppliers and brands in this space with examples of some of the exciting supplements entering the market. Looking at consumer interest trends, he will reveal the key health concerns that shoppers are looking to support, and the communication strategies being utilised to sell these types of solutions.
Harnessing the Power of the Microbiome Gut Brain Axis for Health
The microbiome within our gut is key to our overall well-being, including our mental health. Approaches need to be tailored to modulate the microbiome for specific activities, disease, life stage, sex. In this presentation, Siobhain will discuss the latest gut-brain research and the potential implications and opportunities for athletes and active consumers to better their mind health through microbiome modulation.
Spores for Thoughts: Focus on Functional Fungi
Catalina will discuss the cognitive health benefits of different mushroom varieties and the latest research in this area, outlining important information such as, the most effective parts of the plant and the most evidence backed varieties. Catalina will also discuss the most popular mushrooms and most sought-after health benefits according to the brand’s sales data.
Putting Our Heads Together
After learning about the market trends, key ingredients, and exciting innovations in this category, as well as hearing the most recent research into the gut-brain axis and adaptogenic mushrooms, our panel of industry experts will take a deeper dive into the question of how cognitive and mental health impact sports performance, how different demographics of active consumer wish to support this aspect of their health, some wider trends coming into play, and the ethical and regulatory considerations at play when it comes to marketing these solutions.
Chair: Olivia Haslam, Reporter, NutraIngredients Europe