Aditya is the Director and Co-Founder of Augmentum Media, an Influencer Marketing Agency pioneering the space with their unique use of Influencer Seeding in their campaign strategies. After breaking into Scottish International cricket set up at a young age and representing the U15 side and the U17 side, Aditya dedicated himself to focusing on Health and Wellness to take his game to a new level. He discovered his passion for fitness, nutrition and recovery, and now works with other Health and Wellness brands helping them fulfil their mission of making the world a healthier place.