Start up Stars

New ingredients, formats and benefits are shaping the active nutrition industry, and now is an opportune time for new companies in the sector that are seeking to move forward with their business plans.

NutraIngredients initiative Start-up Stars searches for innovators in the space who are confident they can stand out in a competitive environment and gives them the opportunity to showcase themselves at the Active Nutrition Summit in Amsterdam in October 2023.

The call for entry for the 2023 Start-up Stars has now closed and our winners are:

Advanced Biotics

Advanced Biotics is changing the game in sports nutrition and shift worker wellness, tapping into the immense potential of the gut microbiome. Their award-winning products cleverly combine precision prebiotics, next-gen postbiotics, and collagen peptides - all designed to supercharge workouts, speed up recovery, and promote holistic wellness. To ensure the highest quality, Advanced Biotics are Informed Sport certified and only use clinically validated doses of the best ingredients. Whether you're an athlete, gym junkie, or night owl, their mission is to help you fuel the best version of yourself.

B3 Labs

B3 Labs is Europe’s first BRCGS certified CBD finished product manufacturer. Their wellness range has been developed in response to fast-growing market segments, such as women’s health, stress relief, and sports nutrition. With compliance and innovation at its core, B3’s products can be found in Tesco, Sainsbury’s, Holland & Barrett and many more nationwide retailers. The commitment to the highest quality has led to formulations that are safe, efficacious, and found nowhere else on the market.


Pioneering Sports Nutrition and Wellness, Prevess’ nutrition app empowers sports associations and clubs, enabling tailored profiles, wearable integration, and imminent blood biomarker insights for personalised meals, snacks, and seamless online grocery shopping. PrevessAI Chat, akin to ChatGPT, is science-driven by 5,000+ papers, offering context-specific, zero-misinformation interactions. Athletes benefit from affordable, knowledgeable, virtual nutritionists, boosting performance by 15%, reducing injuries by 15%, and enhancing well-being by 34% in under 12 months. PrevessAI API extends the world's smartest nutritionist to wellness providers, from health insurance companies and gyms to genomics companies.

If you are a Start-up and want to get involved, you can attend the NutraIngredients 2023 Active Nutrition Summit at a discounted rate. Email for a discount code.

Interested in being a 2024 Start-up Star? Register your interest HERE and we will get in touch when the call for entry opens.

2022 Winners