The Programme

Cutting-edge insights and expert-led sessions brought to you by NutraIngredients.com – your trusted source for the latest in active nutrition.

• State of the Market:

  As health-conscious lifestyles become more mainstream, the active nutrition sector is experiencing a surge in demand for functional products tailored to support physical activity across all demographics. But what does the data say about the current market landscape? How are consumer preferences shifting, and what impact is this having on product development and retail strategies? Key thought leaders will dive deep into market dynamics, providing valuable insights into product performance, consumer behaviour, and emerging trends shaping the future of active nutrition.

  

• Navigating The Noise: Essential Insights on Marketing, Regulation, and Social Media

  As the active nutrition market grows, so too does the noise surrounding it. Consumers are increasingly turning to social media for health advice, but the spread of misinformation is creating confusion about product claims, ingredient efficacy, and regulatory standards. In this session, we explored the challenges brands face when balancing innovation and compliance and learn best practices for transparent communication from regulatory, marketing and social media experts.

  

• Active Nutrition and Health Weight Management:

  The approval of GLP-1 agonist drugs has upended the traditional weight management sector, but with every challenge there comes opportunity: Consumers are now seeking out ways to manage the side effects with protein products being repositioned to help support muscle mass during weight loss. There is also a huge market for those seeking natural alternatives to these products. And let’s not forget that the active nutrition sector is expanding and evolving to include innovative options to support metabolic health for former users of these drugs, helping these people lead healthy, active lives tomorrow and happily ever after.

  

• The Female Athlete:

  The historic 50/50 gender split at the recent Olympics has highlighted the importance of understanding the unique nutrition needs of female athletes. Issues such as disordered eating and Relative Energy Deficiency in Sport (RED-S) are gaining attention, as are the specific challenges faced by female athletes, including menopause and conditions like PCOS. From hormonal fluctuations and menstrual health to performance optimisation and injury prevention, experts put a spotlight on the latest science and product development tailored to women.

  

• Mind Health:

  There is increasing awareness of how mental resilience, cognitive function, and emotional well-being play critical roles in performance and recovery. From stress management and focus to sleep quality and mood balance, the demand for mind health solutions is driving innovation across product categories. Our experts dived into the latest research and market trends, exploring the rise of nootropics, adaptogens, probiotics, and other ingredients that support cognitive health. Discovering how brands are incorporating mind health into their active nutrition offerings and what opportunities lie ahead in this space.

  

• Personalisation and New Technologies:

  The era of one-size-fits-all nutrition is fading as advancements in wearable technology, biomarker testing, and digital health platforms pave the way for personalised active nutrition. From microbiome analysis and nutrigenomics to AI-driven platforms, cutting-edge tools are providing consumers with data-driven insights into their unique health needs. Uncovering the latest on the intersection of technology and nutrition as experts highlight how personalised interventions are optimising athletic performance, recovery, and long-term health.

  

• ‘Ageless’ Consumption:

  The concept of "ageless" consumption is reshaping the active nutrition landscape, and consumers across all life stages, from youth athletes to older adults, are seeking products that support their unique health and performance needs. In this session, we gained insights into the science and innovation behind formulations targeting musculoskeletal health, mobility, recovery, and overall vitality. Discovering how the industry is responding to this growing demand with tailored solutions that empower consumers to maintain an active lifestyle at any age.

  

• Innovation and Investment:

  The active nutrition sector thrives on innovation, with companies continuously adapting to evolving trends, consumer expectations, and scientific advancements. This session showcased some of the latest breakthroughs propelling the market forward, with experts who are taking a new approach to business and science. Additionally, we heard first hand from the "Start-up Stars”, the companies that are making waves in the industry and driving future growth.