Simon has been involved in the active nutrition industry for the last 20 years and, prior to his current role, spent 8 years at Maximuscle. His experience covers leading functions across Innovation, Regulatory, Quality & Food Safety, Product Research, International Wholesale and UK Retail. Simon also sits on the Executive Board at Bulk, which is responsible for the strategic direction of the business and was appointed as one of the ESSNA Vice-Chairs in 2023, to lend his experience in continuing the work of ESSNA representing the sports and active nutrition industry across Europe.