Robin is the English founder of MUSHEEZ, a certified organic manufacturer (in Estonia) and B2B distributor of functional mushroom powder and liquid extracts. Specialising in private label product development, he helps businesses leverage the growing demand for mushroom-based wellness products. With over 30 years’ experience in content strategy, digital marketing, and sales, Robin has a deep understanding of market trends and consumer engagement. He is often consulted for his opinions and knowledge to help demystify functional mushroom extract topics.