Cary is the Founder and Head of Product Innovation at Nootro Labs, a leading UK-based manufacturer in health, wellness, and functional nutrition. Beyond leading product development, Cary provides consultancy services to brands, advising on strategy, compliance, and new product innovation. He has collaborated with celebrities, major retailers, and some of the world’s largest companies within the wellness sector. Under his leadership, Nootro Labs achieved AA-grade BRCGS certification, a world first in hemp and mushroom innovations.